Chinese liquor maker Lu Zhou Lao Jiao\’s 2009 net profit jump
BEIJING, April 16 (Xinhua) — Lu Zhou Lao Jiao Co. Ltd., a well-known maker of Chinese liquor, also known as \”baijiu\”, said Friday its 2009 net profit soared 32.18 percent.
The Sichuan-based company\’s net profit jumped to 1.67 billion yuan (245 million U.S. dollars) last year, according to its annual report filed with the Shenzhen Stock Exchange.
Earnings per share rose 31.87 percent to 1.2 yuan.
The company, which has inherited a 400-year-old liquor-making technique, said its profit growth was largely due to increased marketing efforts and its acquisition of talent.
As of 10:30 a.m. Friday, shares of the company had risen 0.53 percent to 32.55 yuan on the report.
China has a long tradition of serving its unique clear liquor in small shot glass that are often gulped all at once at the dinner table. As clear as vodka, baijiu has a taste all unto itself.
http://www.chinacourse.com
